AMWA Pacific Coast Conference

March 30 to April 2, 2008

Asilomar Conference Grounds, Pacific Grove, CA

Sessions by Type�

(see below for Sessions by Day and Time)

Keynote Presentation

Wilderness Medicine: the Great Adventure
Paul Auerbach, MD, Stanford University and Chief Medical Officer for Healthline Network

Credit Workshops

Writing the Final Report of a Clinical Trial (PH)[414]
Lawrence Liberti, Vice President, Thomson Pharmaceutical Services

The Internet: Where and How to Find the Information You Seek (EW/FL)[232]
Thomas Gegeny, Medical Writer, Envision Pharma

Writing and Designing Materials for Patient Education (EW/PRAM)[224]
Edie Stern, Medical Editor (Retired), Johns Hopkins University School of Medicine

Reporting Randomized Trials in Scientific Journals (ADV)[719]
Tom Lang, Tom Lang Communications and Training

Open Sessions

Get More Mileage from Your Material
Genevieve Bjorn, MS, Director, Bjorn Creative, Inc.

Pharmaceutical Services: A Publication Planning Primer
Lawrence Liberti, Vice President, Thomson Pharmaceutical Services

Making Sense on Paper: Sentences, Paragraphs, Essays
Kathleen A. Berry, MA, Lecturer, College of Marin & Laney College

Conflict of Interest
Valerie Siddal, PhD, Astra Zeneca; Faith McLellan, PhD, North American Senior Editor, The Lancet; Barbara Flynn, Manager, Conflict of Interest Review Program, Stanford University

Introduction to Genetics
MaryAnn Foote, PhD, MaryAnn Foote and Associates

Advances in the Etiology and Treatment of Substance Abuse
Joanne Whitney, PhD, PharmD, Associate Professor of Clinical Pharmacy. Director (Retired), Drug Product Services Lab, UCSF

Jumping to Inaccurate Conclusions: How Health Care Watchdog Groups are Forcing Physicians to Treat Patients Inappropriately
Andrew Patterson, MD, PhD, Stanford University

Zoonotic Diseases of Significance
Jack Aldridge, DVM, San Francisco SPCA Animal Hospital

Sessions by Day and Time

For more information, contact Naomi Ruff, conference registrar, at pcc@amwancal.org.